ABS-CBN Corporation, the Philippines’ leading media and entertainment organization, clinched two BRONZE Stevie® Awards for ABS-CBN TVplus, the Philippines’ first digital television service, for its product innovation and for being the first of its kind in the market, at the third annual Asia-Pacific Stevie Awards.
ABS-CBN TVplus was recognized in the Best in New Product Innovation and Bronze Stevie for Best in Branded Development categories.
The biggest innovation on Philippine TV, ABS-CBN TVplus transforms Filipinos’ TV viewing experience in two ways—via clear picture and crisp sound, and the additional premium channels that cater to every member of the family.ABS-CBN TVplus offers free-to-air channels such as ABS-CBN and ABS-CBN Sports +Action and four premium channels including CineMo!, the Philippines’ first all-day movie channel in the Philippines, YeY!, the Philippines’ first all-day children’s entertainment channel, Knowledge Channel, which airs curriculum-based programs, and DZMM Teleradyo, the television broadcast platform of the Philippines’ leading AM radio station DZMM Radyo Patrol 630, DZMM Teleradyo.
The service is available where digital signal transmission is currently available, such as Metro Manila, Rizal Cavite, Laguna, Bulacan, Pampanga, Nueva Ecija, Tarlac, Pangasinan, Benguet, and Metro Cebu. The service has expanded further to key areas in the country including Davao, Iloilo, Bacolod, and Cagayan de Oro.
ABS-CBN constantly innovates the product with the introduction of different services, which include original programming content for CineMo! with the country’s first sit-com gag-show, “Funny Ka, Pare Ko” starring Bayani Agbayani and Karla Estrada, and the Kapamilya Box Office, a new all-movie channel that offers the latest Star Cinema movies, teleserye marathons and specials in its lineup.
ABS-CBN is the first media and entertainment company to roll out digital TV service in the country, making it the first to upgrade viewing for Filipino masses by giving them access to content and information. For the first time, the common Filipino has access to all these which were previously unattainable to them.
Prior to this win, ABS-CBN received awards from various prestigious award giving bodies. It won an Anvil Award under the Special Events category at the 51st Anvil Awards for the ABS-CBN TVplus launch, a Quill Excellence Award for Marketing, Advertising, and Brand Communication at the 2015 Philippine Quill Awards, a finalist status for Best in Marketing Campaign at the 2015 Asia-Pacific Spark Awards, and a PANAta Marketing Effectiveness Award for Best Integration Thematic Program.
In 2014, ABS-CBN won a Grand Stevie Award and a Gold Stevie Award as Services Company of the Year. Its former president and CEO Charo Santos-Concio was named Woman of the Year at the prestigious Asia-Pacific Stevie Awards in 2014. It also won a Gold Stevie Award in the Company of the Year – Media & Entertainment category at the 11th Annual International Business Awards; and another Gold Stevie Award for Ms. Charo Santos-Concio as the Female Executive of the Year in Asia, Australia, or New Zealand category at the prestigious Stevie Awards for Women in Business.
The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 22 nations of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards for more than a decade.
Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala banquet at the Westin Hotel in Sydney, Australia on 27 May. Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 50 executives around the world acting as judges last March and April.
