A brand new day for the country's largest telecommunications and digital services companies PLDT and SMART has finally arrived.
On Monday morning, June 13, PLDT and SMART's new logos were unveiled at the facade of PLDT Headquarter along Makati Avenue, Makati City followed by a star-studded grand reveal at Makati Shangri-La that very same night.
The new logos symbolizes the powerful convergence of PLDT and SMART, combining fixed and wireless technologies to serve individual and enterprise customers.
The logos are shaped like a triangle with the three sides representing company's business pillars - exceptional people, meaningful innovations and its valuable customers.
The triangle also the symbol for Delta, the fourth letter on the Greek alphabet, which stands for "Change."
This is PLDT's fifth logo since 1940s, while the sixth for SMART since 1993.
| PLDT Chairman Manuel V. Pangilinan, meanwhile, shared on Twitter that "PLDT-Smart's story is also the story of our people. Borderless. Immersed in change. Empowered like never before." He added that "embracing digital makes sense specially in an emerging economy. The telco is central to digital transformation of society." |
The new logos symbolizes the powerful convergence of PLDT and SMART, combining fixed and wireless technologies to serve individual and enterprise customers.
The logos are shaped like a triangle with the three sides representing company's business pillars - exceptional people, meaningful innovations and its valuable customers.
The triangle also the symbol for Delta, the fourth letter on the Greek alphabet, which stands for "Change."
This is PLDT's fifth logo since 1940s, while the sixth for SMART since 1993.
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