ABS-CBN Corporation’s TV and Studio business continues to be unrivaled as recent ratings data from Kantar Media shows the Philippines’ leading media and entertainment company still draws more television viewers than any other media network in the country.
ABS-CBN’s national audience share increased to 47% in June based on the data provided by Kantar Media, making ABS-CBN still the most-watched network on TV while it also pioneered viewing of content online with video-on-demand services on TFC.tv for Kapamilyas living abroad and iWant TV locally. GMA is a distant second with a 32% audience share for the same month.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN’s primetime block obtained a 49% average audience share that is 18 percentage points higher than rival GMA’s 31% average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Still topping the list of most watched primetime programs during the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 42.2%, followed by “The Voice Kids,” with 36.8%, and “Dolce Amore” with 33.7%. The 3-punch combo of the Kapamilya network is joined in the Top 5 most viewed programs in May 2016 by the longest-running drama anthology “Maalaala Mo Kaya” (33.5%) and “Wansapanataym” (31.1%). Recently concluded show “The Story of Us” finished the month with a 19.8% average rating, good for a top 10 finish of all the primetime offerings of the company.
Aside from that, special coverages from ABS-CBN also performed well in June, according to Kantar Media. The recent Inauguration Day coverage, dubbed “Ang Panunumpa: Pangako ng Pagbabago” earned more viewers than its counterpart with GMA, “Panata sa Pagbabago: A GMA News TV Special,” garnering an 18.8% score compared to the 13.4%. Meanwhile, its recent NBA Finals coverage, “NBA sa ABS-CBN,” recorded a 22.6% rating thanks to basketball fanatics tuning in to the games.
Meanwhile, ABS-CBN continues to lead the way in addressing the change in Filipinos’ viewing habit, wherein more and more Filipinos are consuming content online, by boosting the offerings of iWant TV. Primetime favorites such as “Dolce Amore” and “FPJ’s Ang Probinsyano,” as well as afternoon drama shows “Tubig at Langis” and “Doble Kara” are among the shows people can catch up to on the company’s video-on-demand offering.
The high viewership of ABS-CBN content in both television and online indicates that many Filipinos are consuming ABS-CBN content on multiple screens, which is in tune with the company’s goal of making content accessible to every Filipino anytime and anywhere through its new digital platforms, including overseas with the TFC subscribers as well as those on-the-go with ABSCBNmobile.
In other areas, ABS-CBN also proved supreme over GMA. The Kapamilya network established a huge lead in Visayas where they received a 57% rating while the rival network only had a 24%. In Mindanao, ABS-CBN garnered a 57% rating as opposed to GMA’s 26%. For the whole of Luzon, the Kapamilya network still won the battle against their rivals, 41% to 36%.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land that is rapidly evolving into an agile digital company. It has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
The company reported a 25% surge in its net income in 2015 to earn P2.55 billion, higher than 2014’s P2 billion.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
ABS-CBN’s national audience share increased to 47% in June based on the data provided by Kantar Media, making ABS-CBN still the most-watched network on TV while it also pioneered viewing of content online with video-on-demand services on TFC.tv for Kapamilyas living abroad and iWant TV locally. GMA is a distant second with a 32% audience share for the same month.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN’s primetime block obtained a 49% average audience share that is 18 percentage points higher than rival GMA’s 31% average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Still topping the list of most watched primetime programs during the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 42.2%, followed by “The Voice Kids,” with 36.8%, and “Dolce Amore” with 33.7%. The 3-punch combo of the Kapamilya network is joined in the Top 5 most viewed programs in May 2016 by the longest-running drama anthology “Maalaala Mo Kaya” (33.5%) and “Wansapanataym” (31.1%). Recently concluded show “The Story of Us” finished the month with a 19.8% average rating, good for a top 10 finish of all the primetime offerings of the company.
Aside from that, special coverages from ABS-CBN also performed well in June, according to Kantar Media. The recent Inauguration Day coverage, dubbed “Ang Panunumpa: Pangako ng Pagbabago” earned more viewers than its counterpart with GMA, “Panata sa Pagbabago: A GMA News TV Special,” garnering an 18.8% score compared to the 13.4%. Meanwhile, its recent NBA Finals coverage, “NBA sa ABS-CBN,” recorded a 22.6% rating thanks to basketball fanatics tuning in to the games.
Meanwhile, ABS-CBN continues to lead the way in addressing the change in Filipinos’ viewing habit, wherein more and more Filipinos are consuming content online, by boosting the offerings of iWant TV. Primetime favorites such as “Dolce Amore” and “FPJ’s Ang Probinsyano,” as well as afternoon drama shows “Tubig at Langis” and “Doble Kara” are among the shows people can catch up to on the company’s video-on-demand offering.
The high viewership of ABS-CBN content in both television and online indicates that many Filipinos are consuming ABS-CBN content on multiple screens, which is in tune with the company’s goal of making content accessible to every Filipino anytime and anywhere through its new digital platforms, including overseas with the TFC subscribers as well as those on-the-go with ABSCBNmobile.
In other areas, ABS-CBN also proved supreme over GMA. The Kapamilya network established a huge lead in Visayas where they received a 57% rating while the rival network only had a 24%. In Mindanao, ABS-CBN garnered a 57% rating as opposed to GMA’s 26%. For the whole of Luzon, the Kapamilya network still won the battle against their rivals, 41% to 36%.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land that is rapidly evolving into an agile digital company. It has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
The company reported a 25% surge in its net income in 2015 to earn P2.55 billion, higher than 2014’s P2 billion.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
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